In case you haven’t heard of Movember, let me explain the premise. October is focused on women’s health and breast cancer awareness, so there has recently been a movement to raise awareness about men’s health during November. So how do you get people to talk about men’s health? Prostate cancer isn’t a comfortable topic for anyone. Research shows that a change in a man’s facial hair can generate up to 2000 conversations (I don’t know who funded this research), so the Movember campaign encourages men to grow mustaches during November to start a conversation, and then use that conversation to raise awareness regarding men’s health.
This year there is a campaign specifically targeting the dairy industry called Movember Dairy. Most of the nation’s dairy farmers are men (92%), and dairy farmers have a well-earned reputation for being unwilling to leave the farm for most things, including doctor’s visits. This is a group that needs to take men’s health seriously, though. One in six dairy farmers will be diagnosed with prostate cancer in their lifetime. One such farmer was David’s grandpa, Harold, the founder of our dairy. As a result, getting regular checkups is a priority for the Heim men. Our hope is that this is or will become a priority for dairymen everywhere.
Thanks to twitter, David is a member of a fantasy football league called “Dairyball” with dairy farmers (and a couple of breeders) across the country. As part of Movember Dairy, the 10 men in this league will be competing in a Movember Moustache Contest to raise awareness for men’s health issues including prostate cancer. As an extra incentive, David suggested offering a prize of KC’s best BBQ. Interest quickly skyrocketed.
- Shave on November 1st.
- Grow a moustache and take progress pictures.
- When someone asks you about your facial hair, tell them about Movember.
- Have fun trying to beat your dairyball friends at a different game!
At the end of the month, we’ll have a vote here on the blog, and we’ll see if we can get the two ladies from dairyball involved in the judging as well. Susan and Ashley deserve major props for putting up with this crew!
Movember is second only to the government in funding for prostate cancer research. If you would like to donate to this important cause, you can do so on Team DairyMoBall’s Movember page: http://us.movember.com/team/1227945
Most of the contenders have submitted their clean-shaven photos, but we have a few stragglers. I should’ve known that getting 10 men who can barely take time for doctor’s visits to shave and send photos would be a challenge. I guess the early-birds will have a head-start on growing as their reward, and we’ll introduce all of our contenders tomorrow!